Chillbox – Dynamic Growth Agreement in the Swedish Market
The agreement provides for the development of 25 stores in the largest cities of Sweden, a market of about 10 million residents with a particular response to products with high quality standards, as well as significant nutritional value, that meet the demands of a modern and healthy lifestyle. It is noted that the first Chillbox store in Sweden is already operational.
The total investment for the creation of the Chillbox store network in Sweden amounts to 3 million Euros, and the estimated export turnover is 5 million Euros.
“We believe that with our collaboration with Health & Passion AB, Chillbox will soon become the number 1 Frozen Yogurt chain in Sweden, serving as the ambassador for the development of the Greek Concept Chillbox throughout Scandinavia,” emphasized Mr. X. Savvinos, CEO of Chillbox. “We are excited about the Greek frozen yogurt and the overall concept of Chillbox that perfectly reflects our company’s philosophy, and we are confident about its successful development in the Swedish market,” stated Tobias Ohman, CEO of Health & Passion AB.
Chillbox S.A. started in 2012 with a vision to create high-quality Greek Frozen Yogurt and to become a hub of healthy enjoyment in every city!
In a short period, it managed to grow and become the largest Greek business in the field, as well as to establish Frozen Yogurt as the new favorite choice for enjoyment.
Today, Chillbox S.A. has the largest network of frozen yogurt stores in Greece with 45 locations. Additionally, the unique Greek concept proposed by Chillbox is continuously impressing in foreign markets. Specifically, it is already active in England (1 store), Belgium (1 store), Bulgaria (2 stores), Cyprus (2 stores), and by September, the network is expected to expand to Austria, France, Germany, and Qatar.
It is emphasized that Chillbox S.A. is a purely Greek company, with all its products produced in Greece, combining Greek raw materials with fresh Greek milk. The result of the entire process is the offering of unparalleled quality Frozen Yogurt to consumers, as defined by healthy nutrition, with low fat but also a “high index” of enjoyment. At the same time, Chillbox contributes to the Greek economy, providing jobs for more than 200 people, supporting Greek producers, and promoting the country and the high quality of its products through its activities in foreign markets.