Chillbox: Expansion of presence in Russia, Austria, and Hungary

In Russia, the agreement concerns the master franchise with the company Dream Foods, and the estimated total investment over four years will approach 4,000,000 euros with 30 new stores. The first store will be created in the new shopping center Bitza Park within February. With a total retail space of 250,000 sq.m., located on the large ring of Moscow, Bitza Park will operate as a wholesale and retail market attracting consumer interest. According to a related announcement, the initial estimates of the managing company concern 10,000,000 visitors per year, a forecast that reinforces the fact of the transfer to the shopping center of the famous traditional market of Moscow “Luzhniki”.

In Austria, the total agreement of 1,500,000 euros with Frozen Food also concerns a master franchise, with a network of 10 new stores. The first Chillbox store started operating on January 31 at Shopping City Sud, one of the largest shopping centers in Europe that hosts major chains such as H&M, IKEA, McDonald’s, etc.

With a retail space of 270,000 sq.m. and just 13 km from Vienna, the shopping center has an annual footfall of 24,000,000, giving the company the opportunity to communicate the Greek frozen yogurt to the audience of Vienna, as well as to the number of consumers that the center attracts from neighboring countries (Slovenia, Slovakia, and the Czech Republic), who visited the store during its first days of operation.

The Chillbox store in Hungary started operating on January 18, already recording success figures that confirm the prospects of Greek frozen yogurt in foreign markets. The store is the result of the franchise agreement with the company Greek Dream and is located in the Auchan Budaors shopping center in Budapest.

Chillbox A.E. started in 2011 and today has a network of frozen yogurt stores in Greece with 56 locations and 17 abroad. More specifically, the Chillbox network maintains a presence in the markets of France (1 store), England (1 store), Belgium (1 store), the Netherlands (1 store), Sweden (4 stores), Bulgaria (4 stores), Cyprus (2 stores), Austria (1 store), Hungary (1 store), and North Macedonia (1 store).

In recognition of this steady growth path of Chillbox’s international network during 2013, the company was awarded the “Best International Expansion” award. The award was presented on January 29 during the 6th award ceremony of the Franchise Business Awards 2014, held under the auspices of EBEA, ESEE, and the Franchise Association of Greece.

Source: tovima.gr